What is the simple but powerful truism in retailing that store planners can follow to increase the space productivity of a store environment?

What is the simple but powerful truism in retailing that store planners can follow to increase the space productivity of a store environment?

What is the simple but powerful truism in retailing that store planners can follow to increase the space productivity of a store environment? Does this truism also hold true for e-tailers? Why?

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