What is unique about Costco’s channel management process?

Question 1 :

Read the Costco mini-case in pages 444-445 in the textbook. After doing that discuss on the following:

What is unique about Costco’s channel management process?

Question 2:

You need to submit Draft #3 of the Marketing Plan. For this draft you need to include some specific components. Check the Instructions in Appendix 2 of the course syllabus.