What is unique about Costco’s channel management process?
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What is unique about Costco’s channel management process?
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Question 1 :
Read the Costco mini-case in pages 444-445 in the textbook. After doing that discuss on the following:
What is unique about Costco’s channel management process?
Question 2:
You need to submit Draft #3 of the Marketing Plan. For this draft you need to include some specific components. Check the Instructions in Appendix 2 of the course syllabus.
