Part 1 What is your opinion of companies like Google that gather information about your browsing patterns? What advantages and drawbacks does this pose for consumers? If you were a business owner, what kinds of information would you gather on your customers and how would you use it? What are the legal and ethical issues of using internet search engines?
Part 2 Today’s hotel customers are more aware of their requirements and personal needs. Therefore, they expect hotel owners or managers to acknowledge their individual needs, and expectations. Hospitality marketing is one of the most segmented. There is a wide spectrum of different accommodations from motels to luxury hotels and Spas. Do you think hotel companies have segmented the market too much and confused customers? Should hotels keep shifting from hotel product marketing to niche targeting? Why or why not?
These are discussion questions so they do have to be indebt like the assignment