What is your thought on a CEO having their own blog?

Discussion Questions:

Go to: http://www.blogs.marriott.com/

What is your thought on a CEO having their own blog? Is this good for the company? Could this be negative for an organization? What if the CEO was Donald Trump?

Go To: https://marketing.grader.com/?source=blogging-marketing-grader%20

Enter your company or a company you are interested in. What are the results of your Web site grade? Share the information with the class, what is good and what needs improvement?

Visit: blog.wholefoodsmarket.com

What makes Wholefoods successful in their blog?