Go to YouTube (or Google) and look up one of the official commercials for 1-800-PetMeds.One example is: “PetMeds Commercial October 2011”
Then, answer these questions:
- What kind of distribution plan does PetMeds use? Why does it appeal to customers?
- How do you think PetMeds is able to offer so many extra perks (free shipping, lower prices, and complimentary pet treats) and still maintain profitability as a company?
- PetMeds is a relatively new firm, as its parent company was just founded in 1996.At what outlets could people get medications for their pets before then? How do you think the need for an online, direct-delivery pet medication company came about?