What macro- and micro-environmental factors should the company consider when marketing their product?
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What macro- and micro-environmental factors should the company consider when marketing their product?
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Examine Tom’s of Maine:
http://www.tomsofmaine.com/home for your analysis:
Answer the following questions:
1) What macro- and micro-environmental factors should the company consider when marketing their product?
2) How should the company use segmentation, targeting, and positioning to ensure market success?
3) How would use assess the 4 Ps of the company (in other words, what do you think the company’s marketing mix is)?
4) Do you believe the company will be successful in the long term, why or why not?
