What marketing strategies such as social media, promotions, advertising, marketing, etc should they use to reach customers?

After reading Levy Chapter 15, answer the following question:

In today’s technological world, what should retailers do to bring customers into their stores and build customer loyalty? What marketing strategies such as social media, promotions, advertising, marketing, etc should they use to reach customers? Explain your answer.

Instructions:  Your initial post should be at least 250 words.  Please respond to at least 2 other students.  Responses should be a minimum of 100 words and include direct questions.