- Using Walt Disney as a company, respond to the following in a marketing analysis paper:
- Select a product or service from the company’s product offering. Explain how you recognize its stage in the product life cycle (PLC). How do you recognize when a product may be transitioning to another stage? Why is this important?
- What new product or service would you suggest for Walt Disney based on the above product’s position in the PLC? Why?
- Choose a product-line of the company. What are the product attributes that are dimensions for positioning on a positioning matrix? For example, price and quality. Identify three pairs of product attributes and fully explain your rationale for these attributes.
- Using the three pairs of product attributes you identified in the previous step, chart the product-line of the company and one of its competitors on three positioning matrices. Create one matrix for each pair of attributes.
- Based on your positioning matrices, which product strategy do you suggest to reposition the product?
- Use clear, insightful, detailed critical thinking in your responses.
- Paper Requirements:
- Length: five – six pages plus three positioning matrices.
- Research requirements: 10 research sources. Sources must be credible and from the last five years.
