What opportunities and threats did Ice-Fili face at the time of the case?

Case Analysis #1 – Ice-Fili

1. What opportunities and threats did Ice-Fili face at the time of the case? Use each of the external analysis tools introduced in Chapter 2 to justify your answer.

2. What course of action would you recommend to Anatoliy Shamonov in order to improve Ice-Fili’s performance? Why?