What role can healthcare marketing play in developing and documenting community benefit?

What role can healthcare marketing play in developing and documenting community benefit?

    1. Article: “What are hospital community benefits?”http://www.hilltopinstitute.org/publications/WhatAreHCBsTwoPager-February2013.pdf
    2. Website: Fast Facts on US Hospitalshttp://www.aha.org/research/rc/stat-studies/fast-facts.shtml
    3. Website: Nonprofit Hospitals and the Provision of Community Benefits, Introduction and Summaryhttp://www.cbo.gov/sites/default/files/12-06-nonprofit.pdf
    4. Article: “New Hospital Community Benefit Briefs: Reporting Requirements and Community Building”http://www.rwjf.org/en/blogs/culture-of-health/2012/10/new_hospital_communi.html
    5. Article: “Illinois Supreme Court Upholds Revocation of Hospital’s State Property Tax Exemption”https://www.americanbar.org/newsletter/publications/aba_health_esource_home/Wehl.html
    6. Article: “What’s Next for Illinois Non-Profit Hospitals and Their Tax-Exempt Statuses?”http://www.beckershospitalreview.com/finance/whats-next-for-illinois-non-profit-hospitals-and-their-tax-exempt-statuses.html
    7. Webpage: Exemption Requirements – 501(c)(3) Organizationshttp://www.irs.gov/Charities-&-Non-Profits/Charitable-Organizations/Exemption-Requirements-Section-501(c)(3)-Organizations
  1. Navigate to the threaded discussion below and respond to the following discussion questions:
    1. What role can healthcare marketing play in developing and documenting community benefit?
    2. What balance can be achieved between the need to increase revenue and the requirement to provide community benefit?
    3. What biblical principles address the concept of community benefit?