What should be in a proposal for the marketing vice president that explains mission marketing?
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What should be in a proposal for the marketing vice president that explains mission marketing?
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You work for a large sporting goods chain that would like to focus all of its local philanthropic activities in one area. You believe the company could benefit from a mission marketing program.
- (a) What should be in a proposal for the marketing vice president that explains mission marketing?
- (b) Why do you think a mission marketing project might work for the company?
