What specific aspects of the political environment have played key roles in the performance for both PepsiCo and Coca-Cola?
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What specific aspects of the political environment have played key roles in the performance for both PepsiCo and Coca-Cola?
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What specific aspects of the political environment have played key roles in the performance for both PepsiCo and Coca-Cola? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company?
