What strategies can mitigate miscommunication when marketing a product or service across cultures.


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What strategies can mitigate miscommunication when marketing a product or service across cultures.


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Some health care companies have a global footprint that spans across nations, languages, and cultures. As more areas of the world gain access to the internet, there is a greater potential for a company’s message to be miscommunicated when marketing a product or service across cultures. What strategies can mitigate this?