What type of financial incentives are offered on each company’s website to encourage the consumer to purchase?

What type of financial incentives are offered on each company’s website to encourage the consumer to purchase?

Do they offer greater convenience and/or added value incentives? • Compare the overall effectiveness with respect to influencing the target market to purchase. • Compare how these characteristics might be different in reaching the business-to-business (B2B) vs. business-to consumer (B2C) customer. • What other characteristics contribute to the effectiveness of the website’s design?