What type of financial incentives are offered on each company’s website to encourage the consumer to purchase?
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What type of financial incentives are offered on each company’s website to encourage the consumer to purchase?
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Do they offer greater convenience and/or added value incentives? • Compare the overall effectiveness with respect to influencing the target market to purchase. • Compare how these characteristics might be different in reaching the business-to-business (B2B) vs. business-to consumer (B2C) customer. • What other characteristics contribute to the effectiveness of the website’s design?
