In many ways, marketing strategy is a focused version of the company’s strategy and, as such, should be aligned with the financial and other goals of the organization. For most organizations, growth is necessary in order to continue to fund innovations and market expansion and to create opportunities for existing and future employees. Growth, which affects the entire organization, is spurred by effective marketing, so it makes sense that marketing is integrated strategically with other organizational functions.
For this week’s Discussion, review the following scenario:
Your employer is planning to shift resources from employing a direct sales method to using distributors and creating an online direct distribution presence. As a marketing professional, you are asked to address the strategic impact of marketing on other functional areas of the organization.
a cohesive response to the following questions:
Please use references