When GaGa began adding novelty bars in new flavors, what was the effect on the width and depth of its product mix?

1.       When GaGa began adding novelty bars in new flavors, what was the effect on the width and depth of its product mix? [See Section 11-3 Product Line and Product Mix.]

2.       Do you think GaGa’s SherBetter pints and bars are likely to follow the product life cycle of traditional ice cream products? Explain your answer. [Refer to concepts from section 11-4 Product Life Cycles and Marketing Strategies in your response.]

3.       What suggestions would you make to Jim King to develop the GaGa brand on a shoestring budget. [Refer to concepts from section 11-6 Branding in your response.]