When GaGa began adding novelty bars in new flavors, what was the effect on the width and depth of its product mix?


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When GaGa began adding novelty bars in new flavors, what was the effect on the width and depth of its product mix?


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1.       When GaGa began adding novelty bars in new flavors, what was the effect on the width and depth of its product mix? [See Section 11-3 Product Line and Product Mix.]

2.       Do you think GaGa’s SherBetter pints and bars are likely to follow the product life cycle of traditional ice cream products? Explain your answer. [Refer to concepts from section 11-4 Product Life Cycles and Marketing Strategies in your response.]

3.       What suggestions would you make to Jim King to develop the GaGa brand on a shoestring budget. [Refer to concepts from section 11-6 Branding in your response.]