When might B2B companies and B2C companies use experiential marketing in their marketing mix?


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When might B2B companies and B2C companies use experiential marketing in their marketing mix?


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Length 250-500 words in length. Demonstrate an understanding of “experiential” marketing (aka: “experience marketing” and “event marketing”). Refer to slide 26 in the Week 6 lecture, then answer these questions: When might B2B companies and B2C companies use experiential marketing in their marketing mix? o Site an example for four (4) of the 8 bullet points on slide 26 of the week 6 lecture presentation. Length min. 250 – 500 words.