Pressure in Brazil In this Forum discussion, you will explore further the impact of culture on a market entry situation and international business interactions in one of the top 10 global economies, that of Brazil. Procedure
1.Please read the country background on Brazil as outlined in the CIA World Factbook.
2.Then read the short case “The Pressure’s On,” the first case in Brazilians working with Americans: Cultural case studies. (The case switches between English and Portuguese – just read the English.) [Jones e-global library®: Ebrary]
3.Look up where Brazil and the U.S. fall on the Hofstede scores.
4.Answer the following questions:
a.Which behaviors and perceptions in the case seem to be indicative of specific cultural dimensions of the U.S. and Brazilian business people, respectively? Please provide examples.
b.How has culture influenced information gathering for market entry in this case?
Which cultural dimensions seem to play a role? Which situational factors play a role that might not be due to culture?
c.What lessons can be learned from this case for your course project, or applied to your present professional situation?