Which of the following two models explain your behavior: Expectancy-value model or Lexicographic heuristics model
Which of the following two models explain your behavior: Expectancy-value model or Lexicographic heuristics model
Think about the last car you purchased. Which of the following two models explain your behavior: Expectancy-value model or Lexicographic heuristics model. Explain in detail.
(Instead of a car it could be any other “durable” product of your choice).