Which of the following two models explain your behavior: Expectancy-value model or Lexicographic heuristics model
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Which of the following two models explain your behavior: Expectancy-value model or Lexicographic heuristics model
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Think about the last car you purchased. Which of the following two models explain your behavior: Expectancy-value model or Lexicographic heuristics model. Explain in detail.
(Instead of a car it could be any other “durable” product of your choice).
