Cause Marketing Sales promotion is often considered part of integrated marketing communication. Sales promotion also includes cause marketing. You are the marketing manager of a firm that sells dog food. You are required to prepare a 8- to 10-slide Microsoft PowerPoint presentation on the cause marketing strategies that can be used by the firm. Your presentation should address the following questions:
Which possible cause marketing strategies will you use to build a relationship with your target market?
How will these strategies help transform the target market into customers loyal to your brand?
The format of the slides should be that of a formal presentation. Use the note feature to incorporate material not included on the slides. Ensure the use of correct spelling, grammar, and professional vocabulary.