Unit 5: Primary Data – Discussion
Please respond to these Threaded Discussion Questions. Take time to review the responses of your classmates and provide your feedback.
Which survey method (mail, telephone, or personal interview) would you use for the following situations? Explain your choice.
1. Administration of a questionnaire by a local restaurant that wishes to find out customers’ satisfaction with a recent menu change.
2. Administration of a questionnaire by a national manufacturer of coffeemakers in order to test consumers’ attitudes regarding a new coffeemaker model that has just been released onto the market with a large advertising campaign.