Why are unacceptable marketing practices difficult to control with laws, according to Chapter 10?
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Why are unacceptable marketing practices difficult to control with laws, according to Chapter 10?
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| 1. Why are unacceptable marketing practices difficult to control with laws, according to Chapter 10? (Points : 1) |
Marketers constantly search for new means to attract consumers’ attention, meaning their practices evolve too rapidly for legislation to keep up.
Marketers operate in local, regional, national, and global markets, making the appropriate jurisdiction difficult to establish.
The marketing and advertising industries have brought lobby efforts to bear against state and federal lawmakers, constraining effective legislation.
The marketing and advertising industries prefer self-regulation through alliances like the
Children’s Advertising Review Unit.
