Why do brand names like Kodak, Disney, or Coca-Cola create customer value and provide a basis for product line positioning and differentiation?


Notice: Trying to access array offset on value of type bool in /home/onliiuxo/public_html/wp-content/themes/betheme/functions/theme-functions.php on line 1490

Notice: Trying to access array offset on value of type bool in /home/onliiuxo/public_html/wp-content/themes/betheme/functions/theme-functions.php on line 1495

Why do brand names like Kodak, Disney, or Coca-Cola create customer value and provide a basis for product line positioning and differentiation?


Notice: Trying to access array offset on value of type bool in /home/onliiuxo/public_html/wp-content/themes/betheme/functions/theme-functions.php on line 1490

Notice: Trying to access array offset on value of type bool in /home/onliiuxo/public_html/wp-content/themes/betheme/functions/theme-functions.php on line 1495

Why do brand names like Kodak, Disney, or Coca-Cola create customer value and provide a basis for product line positioning and differentiation?