Why do companies such as P&G target emerging markets? Do you agree with this strategy?
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Why do companies such as P&G target emerging markets? Do you agree with this strategy?
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Case 8.2 page 268“Targeting Emerging Markets” at the end of chapter 8 of the “Global Marketing” textbook by Gillespie, K., & Hennessey, D.
Answer the following questions:
- Why do companies such as P&G target emerging markets? Do you agree with this strategy?
- What are the dangers of targeting emerging markets?
- What advice would you give P&G for engaging competitor Unilever? What advice would you give Unilever?
