Why do some executives refuse to function as project sponsors?


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Why do some executives refuse to function as project sponsors?


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Read the case study “The Invisible Sponsor” on page 985 and answer below questions.

1. Why do some executives refuse to function as project sponsors?

2. Can an executive be “forced” to function as a sponsor?

3. Is it right for the sponsor to be the ultimate person responsible for the success or failure of the project?