Why employ a Certified Health Education Specialist? What competencies do CHES professionals hold?

Discuss the importance of hiring properly trained personnel in a community health organization by answering these prompts: Why employ a Certified Health Education Specialist? What competencies do CHES professionals hold? How do CHES competencies relate to the quality improvement efforts of an organization and/or its strategic planning process?

AMA style formatting, in-text referencing with a minimum of 2 peer-reviewed resources