Why is Amazon looking for a second headquarters?
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Why is Amazon looking for a second headquarters?
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Find examples of companies that had a second headquarter in the past; what can you learn in terms of benefits and challenges. 2. Give a quick overview of Amazon: trends in its sector (define sector), company SWOT analysis. Map Amazon’s revenues or sales by global regions (look at Statista and Hult library databases. 3. According to you, what should be the key criteria for choosing a second headquarter? Include political, economic, social/hiring/living, technology/university access, legal issues. 4. Recommend your first and second choices for a city to become the second headquarter; explain why.
