Why is it in important to collect information about company’s customer’s and make an effort to get to know yours customer’s
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Why is it in important to collect information about company’s customer’s and make an effort to get to know yours customer’s
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This is a question in an CRM course (Customer relations management) .
The book being taught is
Payne, A., & Frow, P. (2013). Startegic customer management: integrating relationship marketing and crm. Cambridge: Cambridge University Press.
The question;
Why is it in important to collect information about company’s customer’s and make an effort to get to know yours customer’s
Answer needs to be about 400 words. Citations and bibliography need to be in order. I need a theoretical answer supported by references.
