Why is it more affordable to retain customers than looking for new ones?

1.      Why is it more affordable to retain customers than looking for new ones?

2.      How would a marketer handle or retain a customer that is price sensitive or the bargain hunter?

3.      How would a marketer handle or retain a customer that is price sensitive or the bargain hunter?

4.      What are your thoughts on how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces?

5.    What is marketing?