Why is listening such an important aspect of doing marketing research?

Why is listening such an important aspect of doing marketing research?

Draw from your personal as well as professional experiences to answer the Discussion topics below. Remember that this is a discussion, so keep your responses succinct and focused on the topic. Respond to at least two of your colleagues.

This week’s Discussion focuses on data and how you can obtain it.

Discussion 1: Listening to Your Customers

Read the attached article. What specific research ideas or techniques did you find useful? Were there any ideas that you believe would not work well? Why is listening such an important aspect of doing marketing research?  The Art of Listening