Why is neuromarketing important to marketers?

Buyology: How “Neuromarketing” Is Trying to Understand Consumers. Read the Marketing Matters box on page 201 in the text.

1 – Why is neuromarketing important to marketers?

2 – What do you think about neuromarketing?

3 – Are you concerned that marketers will invade your privacy by influencing what you buy?