World Wildlife Foundation integrated marketing

Public relations is a process of developing relationships with publics. The idea is to do good things and let people know what you are doing. People want to see businesses, both small and large, participate in, support, and contribute to quality-of-life issues. While not all internal practices and operations of organizations are going to satisfy everyone, companies will expose publics to organizational activities in which the stakeholders may be interested. Companies will find causes and events in which they will participate, hoping to present a positive image for the company brand.

1. For this Assignment you are to go online to the World Wildlife Foundation (WWF) website and search for various partners working with the WWF for causes and events.
2. Choose a cause associated with the WWF and discuss how participation by the sponsoring/partnering organization will benefit.
3. Write a 500-word summary of the cause/event and present your findings related to public relations benefits for the sponsoring organization.
4. Include a conclusion and references in APA format.