Write a paper with a research objective for a multinational company and identify the social media metrics you would analyze and how you would use this data to support your research objective

Read the Harvard Business Review article titled, International Marketing Research: A Global Project Management Perspective. Please allow enough time to read. The focus of the article is to provide a framework for international market research and secondly to identify challenges of conducting international market research vs. domestic research. In this paper the data collection method consisted of in-person, mail, phone and internet survey. Provide an international market research framework for one of the World’s largest public companies using social media as your research methodology. Identify the research objective for a multinational company. Identify the social media metrics you would analyze and how you would use this data to support your research objective. I have included Forbes list of the World’s largest public companies for your convenience.

Please review the article International marketing research: A global project management perspective by Robert B. Young and Rajshekhar G. Javalgi. Please include a social media framework for a company.

Please provide citations and references

• Write a paper with a research objective for a multinational company and identify the social media metrics you would analyze and how you would use this data to support your research objective.
• The paper should be minimum 250-300 words.

paper must contain citations of the course article and chapter concepts.