Write a selling and communications strategy plan for a specific target prospect worth pursuing

Select an industrial product or service of your choice. Any industrial offering. For this project, write a selling and communications strategy plan for a specific target prospect worth pursuing. Provide a compelling rationale for targeting the particular organization involved. Finally, develop some leave-behind literature for the prospect. When you approach this work, be sure to overcome serious objections and criticisms based on internal and external constraints, as well as contingencies, that may be raised by your management. Demonstrate that you have considered and evaluated a variety of strategic selling alternatives and have selected the most favorable choice.