Write out the steps of the conversion process and include a short description of each

Need help please.

• Respond to the following inquiry point, listed in the Discussion Questions section on page 283 of Chapter 10:
  • Write out the steps of the conversion process and include a short description of each.
  • Why is it hard to come up with a single, concise definition of conversion?
  • Provide at least two examples of different definitions of conversion and explain why different definitions are needed.

Your completed assignment should be at least 1 page. In APA style and plagiarism less than 20%

Textbook reference:

Roberts, M. L., & Zahay, D. (2013, 2008). Internet Marketing: Intergrating ONline and

Offline Strategies, (3rd ed.). Mason, OH: South-Western