You are in a senior leadership position for a company that manufactures diapers in the U.S
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You are in a senior leadership position for a company that manufactures diapers in the U.S
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You are in a senior leadership position for a company that manufactures diapers in the U.S. Your company has enjoyed success for a number of years in the U.S. market. Your CEO has made the decision to enter the Brazilian market to sell the product. His/her position is that diapers are a basic product with consistent demand most everywhere. Therefore, he/she made the decision to use the same strategy to enter the Brazilian market that has taken the company to success in the U.S. Discuss why this may or may not be a good decision.
