You are trying to Introduce Netflix to the older generation in Australia, also known as generation “Baby boomers”

You are trying to Introduce Netflix to the older generation in Australia, also known as generation “Baby boomers”.

You will use a well-known old and Oscar winning actor: Geoffrey Rush, to promote Netflix for that age segment. Explain the following in 6 pages.

– Segmentation and Targeting

Customer Analysis & Profile of baby boomers in Australia

– Integrated Creative Strategies

Creative Brief

– Positioning Strategies and Plan

Strategies and Rationales

Perceptual Map  (the two axis must be Price and show variety)