You have been asked to do a guest lecture on personalized healthcare (gene analysis, custom designed pharmaceuticals etc.)

You have been asked to do a guest lecture on personalized healthcare (gene analysis, custom designed pharmaceuticals etc.). One of your coworkers who does not have an informatics background asks you what qualifies you to present on this topic. What would you tell her, and in turn what connection would you make clear to your audience between healthcare informatics and personalized healthcare?