Your company plans to export products or to invest (FDI) in New Zealand. Would you recommend exporting/investing to this market? Why/why not?
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Your company plans to export products or to invest (FDI) in New Zealand. Would you recommend exporting/investing to this market? Why/why not?
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This assignment creates a situation where you have to do research about a country- this is typically what an MNC has to do when considering whether to set up trade links with a foreign partner or invest in another country. Your company plans to export products or to invest (FDI) in New Zealand. Would you recommend exporting/investing to this market? Why/why not? Highlight the pros and cons of exporting/investing to this market in your answer.
Your answer will be based around but not limited to the following:
• Identify the country (you have a choice in the country where your company is located) and industry of your company. • Identify goods/services that you are offering. • What strategy in the 2×2 matrix of international strategies (pp.452-459), if any, best suits your company?
