Your task is to develop a proposal for a viable integrated marketing communications campaign

Assessment Instructions
You will be producing a proposal and a reflection.
The Proposal
This 2250 word piece will assess higher level skills of analysis, application, synthesis and evaluation. It offers you the opportunity to demonstrate media planning and creative skills in a practical context as well as demonstrating the ability to apply principles of persuasive communications. This assessment addresses Learning Outcomes 2, 3 and 5.
Reflection
A 750 word reflection in which you critically evaluate and reflect upon two of the tools, principles and theories from this module and how you have applied them. This assessment addresses Learning Outcomes 1, 2, 3 and 4.
Project Re: Brief
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple – how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? They took some of the most loved ad campaigns from the ‘60s and ‘70s and brought them back to life for the digital age with the advertising practitioners that made them in the first place working alongside specialists and creative technologists. They created a series of communications designed to start conversations and fire up imaginations about what technology and new channels can make possible.
Your task is to develop a proposal for a viable integrated marketing communications campaign. Using Project Re:brief as your inspiration, select from below one of the five pre-digital campaigns. Re-imagine its deployment for a contemporary, connected audience.