YouTube-Red’s mission, marketing and financial objectives, target markets and positioning strategy

Individual assignment: Marketing Strategy – Part 2 YouTube-Red is a paid streaming subscription service exclusively for YouTube founded and launched in November 12, 2014 currently with 1.5 million subscribers. This week, you submit the marketing strategy section of your strategic marketing plan report for YouTube-Red, as an initial draft of your Marketing Strategy sections 3.0 – 3.5, in which you explain YouTube-Red’s mission, marketing and financial objectives, target markets and positioning strategy by making reference to relevant marketing theories, concepts and frameworks. This must not simply be a report on what the organization is currently doing or a restatement of the work of others. Focus on how the decisions you recommend will offer a competitive advantage for the YouTube-Red and justify any changes you consider necessary. References: Use Harvard (UK) Referencing guidelines. The References should be a list of quality academic and professional articles and papers, links to websites and other sources (for example, documented interviews) which you have consulted in developing the Project assignment. Submit approximately 1,000 words in which you complete sections 3.0-3.5 of the Strategic Planning Project: 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning