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Question (1) consider a proposal recommending the implementation of a new system affecting multiple departments, such as a new accounting software system. what might be some of the interests of individual department such as finance. IT, accounting, and the end – users in the project? what communication channels might you […]

QUESTION ONE Discuss the main constraints to SMEs financing QUESTION TWO Explain the role of entrepreneurship to an economy QUESTION THREE Analyze the important questions you would ask before writing a marketing plan QUESTION FOUR Explain the approaches of identifying a business opportunity QUESTION FIVE Discuss the major components of […]

question 1. Explain the roles and responsibilities of the marketing functions. Include selling, advertising, segmentation, positioning and targeting. Question 2. Compare marketing mix (7ps) for two organisations. Barclays Bank and any other organisation question 3. explain and evaluate marketing plan for Barclays Bank include the organisation mission, objectives, swot analysis, […]

Zeithaml Parasuraman, and Berry have identified dimensions of quality service. They are: 1. Reliability – the ability to provide dependably and accurately what was promised, 2. Assurance – the knowledge and courtesy of employees, and the ability to convey trust and confidence, 3. tangibles – the physical facilities and equipment […]

1. List the types of internal data you would need to have access to in order to make timely marketing decisions in your particular organization. (any organization) 2. List the key sources of market intelligence your organisation would monitor in order to determine if the market was changing in ways […]

How do you decide whether a marketing research question should use a chi-squared test and what does this test tell you? What are other frequency charts that can be used to measure data?