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Some proponents of TQM assert that quality is free, that is, that quality is a never-ending quest and that improving product/service quality will reduce a firm’s total spending on quality. Others believe that after a point there are diminishing returns to additional expenditures on quality. Provide a graphical representation of […]

Review the section on new product development in Chapter 16. At what stage of the new product development process is the hydrogen fuel cell?

Research In Motion (RIM) (now called Blackberry) is a leading designer, manufacturer, and marketer of innovative wireless solutions for the worldwide mobile communications market. Its products are used around the world and include the BlackBerry wireless platform, software development tools, and software/ hardware licensing agreements. RIM s statement of cash […]

Recall the Blackberry Presenter example from the chapter. Suppose the Blackberry Presenters will be housed in warehouse space that the company could have otherwise rented out for $200,000 per year during years 1 to 4. How does this opportunity cost affect Blackberry s in-cremental earnings?

Name and describe the four product/market expansion grid strategies. Provide an example of a company implementing each strategy.

Name and describe the four main possible strategies from conventional theory and name and describe the four parallel strategies from sustainable OB theory.