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January 15, 2019

Discuss the significance of cultural differences to Domino’s™ product attributes strategy

Please assist me with this discussion 100-150 words only Domino’s™ Strategy After reading the closing business scenario case: Domino’s Pizza™ on p. 465 in your text, and your reading material in Chapter 16, discuss the following: Discuss the significance of cultural differences to Domino’s™ product attributes strategy. Strategically, why is it critical […]

January 15, 2019

What factors does a cosmetics company need to consider when designing its marketing channel for a new low-priced line of cosmetics?

This week we will study Chapters: Marketing Channels and Supply Chain Management ; Retailing and Wholesaling ; Integrated Marketing Communications Strategy; Advertising and Personal Selling . Study these chapters and answer the following questions. 1. What factors does a cosmetics company need to consider when designing its marketing channel for a new low-priced line of cosmetics? Explain each one. 2. Describe […]

January 15, 2019

What do you think of HBG’s approach? Do you agree with the approach of managing costs given a revenue target, or do you think there is something wrong with this approach?

The Hunter Business Group (HBG), a direct marketing consulting firm specializing in reorganizing the sales and marketing efforts of industrial firms, uses integrated customer contact technologies (including field sales, telephone, and mail) as a means of “revolutionizing the face of business-to-business (b2b) direct marketing.” The firm operates under the theory […]

January 15, 2019

What are the various activities included in each of these three strategy components?

Today’s integrated marketing plans include a marcom strategy, an online strategy and a promotion strategy. Answer these questions in your discussion thread using real-world examples. 1. What are the various activities included in each of these three strategy components? 2. What is the difference between relationship marketing and database marketing? […]

January 15, 2019

Describe how an organization’s mission statement and values are supported by specific aspects in the marketing, operations, technology, management, and social responsibility sections of a business plan

Describe how an organization’s mission statement and values are supported by specific aspects in the marketing, operations, technology, management, and social responsibility sections of a business plan. In a real life situation, feedback from your business plan development team can be extremely valuable. Explain the value of receiving feedback from […]

January 15, 2019

How do the concepts of product, placement, price, and promotion relate to healthcare?

Navigate to the threaded discussion below and respond to the following discussion questions: How do the concepts of product, placement, price, and promotion relate to healthcare? Is there a product lifecycle in healthcare? How does healthcare marketing differ from other products or services (for example, comparison advertising, emphasis, on quality)? […]