The Cavusgil and Zou (1994) article concludes that product adaptation, hiring competent (international) staff, and having competent foreign distributors are key factors for success in a cross-border venture. Choose one of these factors and explain why it is important and how the authors support this conclusion. Each question needs to […]
Collaborative Learning Community: Strategic Marketing Plan Your team will revise according to your instructor feedback and add to your Strategic Marketing Plan Draft to compose your final plan (3000-4500 words). The Strategic Marketing Plan will include the following sections 8) Marketing Program Product strategy Pricing strategy Promotion strategy Distribution strategy […]
The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As you […]
Discussion Question-1 (answer in 3- paragraphs) APA style, and cite work, please, provide references Discussion Question 1 As a marketing manager for a manufacturer of nonperishable products sold in grocery stores, you need to make various decisions. Identify three such decisions. Discuss how historical sales data, as well as promotional […]
Create a marketing plan for Tesla Motors to include: Executive summary. Company overview. Objectives or goals, usually according to strategic plan and focus. Situational analysis. STP (market/product/customer) analysis. Marketing strategy. Financial projections. Implementation plan. Evaluation and control metrics.