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January 11, 2019

Explain how the concept of TQM includes continuous improvement, empowerment, and quality function deployment. Use relevant, real-life examples to illustrate your points

Marketing managers need to recognize the importance of the concept of interdependence when developing an effective marketing plan. In this week’s Learning Resources, you considered the value and process of Total Quality Management (TQM). You learned how this method could be used by managers to improve how a marketing plan […]
January 11, 2019

Write a message to persuade your boss to invest capital resources to develop the product or service for sale

Write a message to persuade your boss to invest capital resources to develop the product or service for sale.  Include secondary research to support your argument and explain what you will do in case the selected product or service does not initially sell as much as expected. Cite and reference […]
January 11, 2019

The basic elements of the brand: Discuss why this new product idea fits the company’s image

Up until this point, you have developed sections 1, 2, and 3 of your basic marketing plan. Now, it is time to share your idea with your fellow learners. Present the details of your new product idea and brand to include a Discussion on the product characteristics. First, to learn […]
January 11, 2019

Describe the promotional strategy employed by Vans® for the product that interests you

Subsequent to watching the videos on Vans®, go to the vans website (http://www.vans.com) to explore their promotional strategy. Choose one Vans® product that interests you from their website. In essay format, discuss the following questions related to the promotional strategy used by Vans®: Describe the promotional strategy employed by Vans® […]
January 11, 2019

What elements of a good CRM program does this company use to build and manage customer relationships over the internet?

Using the company you chose to study throughout the term to build your Basic Marketing Plan for your final project, research how the company employs a social media strategy to build and manage customer relationships. Compare the company’s social networking sites and mobile applications with its official Web site to […]
January 11, 2019

Define your personal brand by establishing your unique selling proposition

In this Discussion, you will use what you learned about the fundamentals of marketing to define your personal brand. You are a product in the career marketplace, and it is essential that you use fundamental marketing skills to differentiate yourself from your competitors. Networking can play an integral role in […]
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